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December 13 2012


Tips to Keep in Mind When Using a Hostgator Coupon

A Hostgator coupon for 2012 can help you save money by reducing your website hosting expenses. However, that’s only likely to happen if you’re able to decide on the right plan to use your coupon for.

Types of Hostgator Plans

There are three basic types of plans or services that this web hosting company offers.

·        Reseller hosting – This is the plan you should use your coupon for if you would like to be a web hosting reseller. As a reseller, you will be offering hosting plans under your company’s name but without having to invest in the necessary hardware or infrastructure to set it up. Your business will be powered by Hostgator – without anyone having to know about it.

·        Dedicated server – It’s one of the most expensive plans there is. If you need this type of service then you can use a Hostgator coupon to lower the cost. Dedicated servers are necessary when your website stores and manages a huge amount of web data and if you expect it to receive massive traffic every day. If you don’t have a coupon from Hostgator at the moment, you can always search online for it or for alternatives like a Dreamhost coupon for instance.

·        Virtual Private Servers – Think of it as a more affordable solution to dedicated servers. And certainly, you can also use your Hostgator coupon for it.

Now, you may have noticed that all three types of plans seem to cater to clients who are in need of powerful hosting solutions. But what if all you need is a simple hosting plan for a basic or personal website? Will companies like Dreamhost and Hostgator still be able to help?

The answer is yes. These companies offer a wide range of web hosting services, and you are even given the chance to customize your own hosting plan if you wish. Just select, which services you need. Here are a few factors to consider when building your own web hosting plan:

·        Web space limit – Web space determines how much content your website can handle. You won’t need much if you will only be posting articles and a few images here and there on your site.

·        Bandwidth – Think of this as the “size” of your website’s reception area. How many visitors can it accommodate each day? To avoid wasting your money, you should take the time to study your website’s statistics in order to figure out just how much traffic you receive each day.

·        Domain - Will your Hostgator or Dreamhost coupon also work for purchasing domain names? Are they offering unbeatable or at least competitive prices for use and registration of personal domains? Do you have the option of re-registering your domain?

·        FTP – This stands for file transfer protocol. It’s a system used for transferring, managing, or deleting files on your website. Be sure to check if the interface for its FTP system is easy to use or not.

Take your time when choosing which web hosting plan is best for your business or personal needs. After all, you can only use a Hostgator coupon once, and then it’s gone for good!

August 02 2012


Integrating systems for better customer service

It is very important to integrate e-commerce with the existing structures of the business. This is called the back-end system. Initially the back-end information system was developed on the intranet (within the business and for internal purposes only). For integration purposes we must look at the electronic commerce platform and the Enterprise Resource Planning (ERP) software.

Traditionally, the planning, manufacturing, warehousing, accounting, finance, sales, marketing and human resources departments of a business would each have their own individually tailored computer applications. The advantage of this traditional approach is the high level of customisation made possible in each department’s applications. The major drawback to this approach is the inability to capture data once and then share the data across applications.

For example, under the traditional approach the data from a customer order might have to be a number of multiple times: once for the sales department, then for the warehouse, and again for the accounting department. As you can imagine, this duplication of labour is expensive and time-consuming. The traditional approach also had a negative effect on customer service. A customer calling the finance department to arrange new credit terms would most likely be told to call back and speak to someone in the warehouse to determine if a recent order had been shipped.


Nowadays, most businesses have abandoned the traditional approach in favour of Enterprise Resource Planning (ERP), which allows different functional areas of the business to share information.

The term enterprise is used to define organisations of all sizes, but especially large organisations that use computer networks to interact with employees, vendors and customers. ERP is a term used to refer to a system that links individual applications (for example, accounting and manufacturing applications) to a single application that, in turn, integrates the data and business processes of the entire e-business.

ERP software refers to a category of software used to integrate core business processes, from planning to production, distribution and sales. The providers of such programs include SAP, Peoplesoft, Oracle, Baan and J.D. Edwards.

The marketing importance of ERP is demonstrated in the fact that ERP is viewed by many practitioners in the marketing and IT industries as the foundation for a good CRM implementation. CRM is seen as the application that can be used for differentiation to attain a competitive advantage in the marketplace.

Many argue that without a strong ERP backbone, CRM might not work as it is designed since businesses cannot serve their customers effectively without a sound transactional database.

Marketing deals with the satisfaction of the customer needs, and it is therefore essential for the business to gain knowledge and an understanding of the needs, desires, attitudes and habits of its customer. A product’s online consumer is not necessarily the same consumer for the same product. In fact, there are important differences that the marketer must take into account in the online marketing approach. Customers react differently online and offline, which must also be taken into consideration.

A very important benefit of online marketing is the possibility of personalising the marketing effort and applying the principles of one-to-one marketing, which is a significant refinement of the practice of applying market segmentation.

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